Ayurveda is the Science of Life, is a 5000 years of wisdom distilled into a system of practice having its historical roots in the Indian subcontinent. Ayurveda is a science dealing not only with treatment of diseases, but, is a complete way of life. This system of Health stresses on the prevention of body ailments in addition to curing them. Curative Ayurveda has main eight branches: General Medicine, Pediatrics, Psychology & Psychiatry, E.N.T. & Ophthalmology, Surgery, Toxicology, Nutrition and Aphrodisiacs. Ayurvedic principles of Health & Disease revolve around the concept of 3 doshas – Vata, Pitta & Kapha. According to Ayurveda, our human body is a mirror of physical surroundings. Ayurveda has made several contributions for Medicine; Susrutha, father of Surgery who lived in 700BC was an Ayurveda physician.
Yoga today, is no longer restricted to hermits, saints, and sages; it has entered into our everyday lives and has aroused a worldwide awakening and acceptance in the last few decades. The science of Yoga and its techniques have now been reoriented to suit modern sociological needs and lifestyles. Experts of various branches of medicine including modern medical sciences are realizing the role of these techniques in the prevention and mitigation of diseases and promotion of health. Naturopathy is an art and science of healthy living and a drugless system of healing based on well founded philosophy. Naturopathy is a system of treatment which recognizes the existence of the vital curative force within the body. Naturopathy techniques involve: Diet Therapy, Fasting Therapy, Mud Therapy, Hydrotherapy, Masso Therapy, Acupressure, Acupuncture, Chromo Therapy, Air Therapy, Magnet Therapy, etc.
The foundation of Unani system was laid by Hippocrates. Unani medicine, otherwise called Islamic Herbal Medicine is a Greko Arabic medicine which is based on the 4 fundamental principles – Dam (Blood), Belgum (Phlegm), Safra (Yellow Bile), Sauda (Black Bile). The balance of these principles provides health, while the imbalance of any or all results in diseases. The treatment approach of Unani is to balance the imbalanced principles through a 4 fold approach; Lifestyle Modification, Diet Therapy, Internal Medicine and Regimental Therapy.
Siddha system is one of the oldest systems of medicine in India. Siddha medicine recognizes predominance of Vaadham, Pittham and Kapam in childhood, adulthood and old age, respectively. According to the Siddha medicine, various psychological and physiological functions of the body are attributed to the combination of seven elements: ooneer (plasma), cheneer (blood) ,oon (muscle), koluppu/Kozhuppu (fatty tissue), elumbu (bone), elumbu majjai (bone marrow) responsible for formation of blood corpuscles; and sukkilam (semen).
The word ‘Homoeopathy’ is derived from two Greek words, Homois meaning similar and pathos meaning suffering. Homeopathy, a system of medicine discovered by a German doctor, Dr. Samuel Hahnemann, treats the patient with highly diluted substances, with the aim of triggering the body’s natural system of healing. Homeopathy is based on the principle - treat ‘like with like’, that is; a substance which causes symptoms when taken in large doses, can be used in small amounts, to treat those same symptoms. The Government and the people of India accepted homeopathy widely and it is flourished and updated by research & clinical practice. The ultra-dilution of homeopathy medicine is widely accepted as nano medicine and it is offered as the medicine of the new millennium. Indian Homeopathy stands as a strong arm of AYUSH India.
Using an integrative approach, a Wellness Practitioner uses personal coaching practices paired with holistic and specialty skills to help patients embrace health on a whole-body level. This includes working towards the balance of mind-body wellness and aiding people in achieving optimum health and disease prevention to enhance quality of living. Often partnering with Western medical practices, Wellness Practitioners also utilize centuries-old, ancient healing methods that include herbal medicine, Ayurveda (Sanskrit for “science of life”), as well as acupuncture.
Fields of study for a Wellness Practitioner often include, but are not limited to the following:
Clinical Nutrition , Natural Remedies: Homeopathic Preparations, Herbs, Essential Oils , Human Energy Systems , Anatomy , Physiology, Therapeutic Touch & Bodywork, Chemistry , Psychology, Diagnostic & Biomedical Sciences
Wellness tourism is travel for the purpose of promoting health and well being through physical, psychological, or spiritual activities. While wellness tourism is often correlated with medical tourism because health interests motivate the traveler, wellness tourists are proactive in seeking to improve or maintain health and quality of life, often focusing on prevention, while medical tourists generally travel reactively to receive treatment for a diagnosed disease or condition. Hotels and Hospitals, Medical centers, Hotels and Retreats all are covered in the same.
The shift of urban Indian population towards a positive approach regarding wellness is boosting the new start-ups in the subcontinent. The statistical study from FICCI and PWC foretold that this industry will reach the level of INR 1 Trillion by 2015. The number has surpassed its net worth within a year due to manifold investments in making lives better for the stressed population. The American market offers a huge potential for those who are introducing innovative measures in the wellness segment in India. Stress and tension are two main factors that are deteriorating the condition of the population. Due to elevated disposable income and awareness, entering in a wellness business can be very fruitful.